Are you protecting your brand from a breach?

When a breach occurs, most organizations are rightfully focused on detection and remediation.

Initially, it’s a matter of stopping the bleeding. While those efforts can be expensive, they also tend to be contained and finite events with estimable costs in both dollars and time to resolve. However, it’s the ongoing damage to your brand and reputation that can ultimately prove more costly to overcome. While organizations understand their brand can be damaged by a breach, most don’t yet include that potential harm as part of their security planning. 


Part of that reasoning is that brand damage is nearly impossible to quantify after a breach occurs. While better incident response processes mean the technological impacts of an attack can be mitigated on a schedule, brand damage unspools at its own pace. Firms like Equifax and Heartland Payment Systems will always be associated with high profile data breaches, even though those incidents occurred years ago. 

For security companies, the brand damage from a breach can be so significant they never recover.

Ultimately, the actual cause of the breach doesn’t matter as much as the narrative that develops. Most companies invest more resources into creating a logo than preemptive brand protection measures. But given the current state of security and the way social media can cause a negative storyline to snowball and stick, it makes sense for enterprises to consider the value of their brand when making their security investments. Consequently, in the unfortunate event a breach occurs, you need a solution that can be easily understood by the public – whether that’s your customers or your stockholders.

No matter how the unauthorized entry is subsequently leveraged, the vast majority of damaging attacks invariably start with fraudulent or stolen credentials. SentryCard can help your organization protect your brand from damage by stopping all attacks based on fraudulent or stolen credentials from occurring, or by providing a verifiable security upgrade after a breach. Moving to biometric authentication that can’t be forged can not only improve your overall security posture, but also help protect your reputation. 

With SentryCard

You can ensure every request coming from your users is valid and authorized because it relies on biometric fingerprint matching stored and verified on the card itself.

Compliance is always a priority

Fingerprints stored and matched on a portable card is a concept everyone can easily understand. Because there is no database storing the biometric data, SentyCard is completely GDPR, CCPA and BIPA compliant. It’s a solution strong enough to support the PR, not the other way around.
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To learn how SentryCard can help protect the investment you’ve made in building your brand, please click here to contact Sentry Enterprises.

Why authentication must adapt to survive

Security is a dynamic discipline where change is not only rapid but required. It’s almost counterintuitive, but the longer software exists the more vulnerable it becomes. New attacks are discovered, patches are delayed or skipped altogether, and operating system vulnerabilities can provide unintended entry points. The same is true for hardware, especially so with firmware that cannot be updated, or for devices never meant to be connected to the Internet but which now have their own web portal. Security never stands still. The security needs of today are not the same as they were a year ago, nor will they be the same a year from now. 


The reality is that security can easily be reactionary instead of evolutionary. The best security tends to improve by leaps and bounds, not in increments. Look no further than increasingly complex passwords to see how incremental security can create as many problems as the one it was intended to solve. In large part, security is a numbers game where attackers will unfortunately always have the advantage and will leverage those opportunities given any chance to do so. That includes everything from increasing attacks on the systems and support structures for remote employee access to leveraging pandemic-required face masks to avoid facial recognition technology. 

There are ways organizations can adapt their security and move away from a “Whac-a-Mole” security philosophy where attacks are reacted to, not prevented in the first place. One is improved communication. Security can no longer be siloed by departments or job titles. A connected world requires converged security, as does a remotely enabled one. 

Your security must work no matter where your personnel are connecting from, remotely or on-site. It needs to be fraud-proof in a way that current password-based solutions — no matter their complexity or multi-factor requirements – simply aren’t.

SentryCard enables organizations to change their security odds by changing the game itself and preventing every attack that originates with stolen or fraudulent credentials. It not only meets the challenges of the current world, but also builds in resilience against future attacks. SentryCard evolves authentication with fraud-proof identity verification that cannot be forged and is useless if lost or stolen. With SentryCard, you can ensure every request coming from your users is valid and authorized because it relies on biometric fingerprint matching stored and verified on the card itself. It’s a converged security solution that bridges the gap between software and hardware, yet doesn’t require the replacement of existing equipment.

For more information about how SentryCard can help you adapt your authentication to meet your security challenges, contact us.

Plug & Play White Paper

With SentryCard, organizations can quickly & Seamlessly:

Harness biometric dual-factor authentication for physical entry & logical access, and a whole lot more.


SentryCard biometric authentication quickly provides proof-positive identification for every login, whether on-site or working remotely. When used in conjunction with third-party verification software, SentryCard saves significant resources by eliminating the need for using usernames and passwords.

No more help desk resets! The SentryCard is flexible enough to log out users whether using time-based rules or simply removing the credential.


To read more download the white paper below: